Adrienne Partridge

case study

Problem

When we first started working with Adrienne, she had many accomplishments - including a Ph.D in Organizational Psychology and several published articles, but she was lacking a brand that would allow her to launch a successful Leadership & Career Coaching business.

Solution

Adrienne was providing high quality, top-notch coaching to high-potential individuals and needed a brand and online presence that set the tone for what her future clients would experience. She needed something she could introduce to the world with confidence that guided visitors through the benefits of her services, her unique programs and packages while staying true to her data and fact finding obsession coupled with her curious and playful spirit.

BRAND IDENTITY
WEB DESIGN + DEVELOPMENT
SOCIAL MEDIA
BRAND STRATEGY
MARKETING COLLATERAL
STATIONERY

PARTNERS

N/A

adrienne-partridge-brand-strategy

01

BRAND STRATEGY

Our goal was to provide Adrienne with a consistency, ensuring her brand voice, personality, along with the look and feel being on point across social, web and media outlets to allow her to focus on building her business. A social media calendar with accompanying creative posts were created, as well as a full set of marketing materials, including business cards, stationery and presentation decks.

02

BRAND IDENTITY

With a specific niche in helping women gain valuable leadership and career skills, we decided to play up the feminine appeal for the brand to attract this target audience. Implementing custom hand-lettering combined with a soft yet playful color palette and airy photography to achieve this look and feel.

adrienne-partridge-logo

adrienne-partridge-website

03

WEB DESIGN + DEVELOPMENT

Building off this feminine appeal we designed a website where potential new clients and PR representatives can learn more about Adrienne and how to work with her. In order to keep viewers engaged and for ease of navigation, we created a comprehensive one-pager website that walks you through her qualifications, services, programs, and media appearances. While maintaining the approachable character that Adrienne exemplifies.

Visit Website

04

MARKETING COLLATERAL

05

STATIONERY

06

SOCIAL MEDIA

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