Problem
When we first started working with Adrienne, she had many accomplishments - including a Ph.D in Organizational Psychology and several published articles, but she was lacking a brand that would allow her to launch a successful Leadership & Career Coaching business.
Solution
Adrienne was providing high quality, top-notch coaching to high-potential individuals and needed a brand and online presence that set the tone for what her future clients would experience. She needed something she could introduce to the world with confidence that guided visitors through the benefits of her services, her unique programs and packages while staying true to her data and fact finding obsession coupled with her curious and playful spirit.
BRAND IDENTITY
WEB DESIGN + DEVELOPMENT
SOCIAL MEDIA
BRAND STRATEGY
MARKETING COLLATERAL
STATIONERY
PARTNERS
We were able to provide all branding & design services in-house.
01
BRAND STRATEGY
Our goal was to provide Adrienne with a consistency, ensuring her brand voice, personality, along with the look and feel being on point across social, web and media outlets to allow her to focus on building her business. With our continued brand strategy and design help throughout the years, Adrienne has been able to:
1) Expand her client base nationally and internationally.
2) Increase her online presence by acquiring weekly air-time on Fox 31 News as their Personal Growth Expert, gaining new clients with the exposure.
3) Target higher paying, corporate industry-focused clients so she can focus on where she shines and utilize her expertise.
02
BRAND IDENTITY
With a specific niche in helping women gain valuable leadership and career skills, we decided to play up the feminine appeal for the brand to attract this target audience. Implementing custom hand-lettering combined with a soft yet playful color palette and airy photography to achieve this look and feel.
03
WEB DESIGN + DEVELOPMENT
Building off this feminine appeal we designed a website where potential new clients and PR representatives can learn more about Adrienne and how to work with her. In order to keep viewers engaged and for ease of navigation, we created a comprehensive one-pager website that walks you through her qualifications, services, programs, and media appearances. While maintaining the approachable character that Adrienne exemplifies.
04
MARKETING COLLATERAL
05
STATIONERY
06
SOCIAL MEDIA
looking to collab?
Each and every project is different, so let’s see what we can create together.
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Address
274 Detroit Street
Denver, CO 80206
Contact
P:
720.990.5861
E:
info@worboysdesign.com
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