CSC Management was a brand new property management company, based out of San Francisco and taking on their first projects in Houston and Austin. They needed to stand out in a typically archaic industry, as having their finger on the pulse for residents' needs. They had to show that they understood the basic cycle of searching for an apartment, moving in, and paying rent better than anyone else.
The client's vision for this new company was strong and showed an authentic connection to those who would end up living in the apartments they owned and managed. They made the process intuitive and fluid, and provided support - whether it was from their leasing team, or with the ease of managing contracts, maintenance requests and rent online.
WEB DESIGN + DEVELOPMENT
CSC Management was bringing a fresh take on property management and their brand identity needed to show that. We created a logo that would use the combination of sleek and simple with a sense of arrival and confidence. The line strokes were thin but the type treatment was bold without any fuss. The Brand Standards booklet skews a bit younger, with an effortless cool and playfulness that comes from the light grey and bright yellow color palette against a grey moody image library with lots of space around headers and body text.
WEBSITE DESIGN + DEVELOPMENT
This space had to be easy to navigate by a new viewer or current resident and showcase their properties properly. Having grown now into several new markets, such as Albuquerque, Denver and Portland, the website also had to be able to expand as needed. It’s made obvious very quickly how their operations are integrated into each city, as well as each unique neighborhood and apartment community.
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