Problem

The Laura Stenovec brand already has a large following and presence in the Beautycounter industry, having one of the largest Beautycounter teams in the country with 8,000 men and women. So Laura’s goals were not about sales, but creating a space for her team. She believes in progress not perfection, being a mentor and a friend helping those seeking professional and personal growth. The tricky part is that Laura Stenovec as a brand needs to be different from yet in alignment with Beautycounter. Beautycounter focuses on being Better: Better Together, Better Beauty, Better Business, Better Products.

Solution

Create a brand that focuses on what sets Laura apart, her mission: Believe in Better “fulfilling Beautycounter’s mission to get safer products into the hands of everyone, because they believe in the company, the products, the team and the movement."