Problem

With a passion for the great outdoors and a natural inclination towards healthy living, Danielle Schmieder came to us for our branding expertise, as she was starting her very own fitness brand that incorporated high energy, bootcamp style workouts around Denver. We originally branded another retreat-style fitness company for Danielle and a partner, but after realizing they had different goals for the business, they dissolved the company. The challenge was to take that same business model but create a completely different design aesthetic with a new name.

Solution

We took Danielle’s easygoing personality and the cool factor of the Colorado fitness scene to create MOVMNT Fitness - The Pursuit of Wellness + Adventure. The project consisted of naming + strategy, website design + development, and marketing collateral. MOVMNT Fitness is now a brand that gained immediate interest with a growing client base and can be seen partnered with numerous fitness studios and events around the Denver community.