Problem
With a passion for the great outdoors and a natural inclination towards healthy living, Danielle Schmieder came to us for our branding expertise, as she was starting her very own fitness brand that incorporated high energy, bootcamp style workouts around Denver. We originally branded another retreat-style fitness company for Danielle and a partner, but after realizing they had different goals for the business, they dissolved the company. The challenge was to take that same business model but create a completely different design aesthetic with a new name.
Solution
We took Danielle’s easygoing personality and the cool factor of the Colorado fitness scene to create MOVMNT Fitness - The Pursuit of Wellness + Adventure. The project consisted of naming + strategy, website design + development, and marketing collateral. MOVMNT Fitness is now a brand that gained immediate interest with a growing client base and can be seen partnered with numerous fitness studios and events around the Denver community.
BRAND IDENTITY
WEB DESIGN + DEVELOPMENT
PRINT COLLATERAL
SOCIAL MEDIA
NAMING + TAGLINE
PARTNERS
WEB DEVELOPER | Sean Nicdao
01
NAMING + TAGLINE
Danielle Schmieder, founder of MOVMNT Fitness, came to us with the idea of starting an outdoor focused fitness brand that offered personal training, nutrition support, and retreats. She needed a name and tagline that was as bold as the business idea, her personality, and the workouts she provides her clients. Rooted in the idea that fitness is about constantly moving your body, the name MOVMNT Fitness was born.

02
BRAND IDENTITY
Inspired by the local, outdoor fitness and retreat aspect of the brand, we wanted to pay tribute to Colorado’s pride — the Rocky Mountains. We created a logo mark that represented this state treasure with a modern aesthetic using simple line work and sans serif typography. The overall brand look + feel pulls inspiration from Danielle’s energetic personality and adventurous spirit with imagery that alludes to the great outdoors.

03
WEB DESIGN + DEVELOPMENT
With a highly saturated and growing fitness market, MOVMNT Fitness needed to educate its clients – current and potential, on the benefits of getting outdoors for a fun, rewarding workout. To do so, we first needed to understand the client and their needs. By stepping into the mindset of MOVMNT Fitness’ current client base, we were able to develop strategies on how to better inform users about the health benefits of MOVMNT Fitness’ services as well as needs not currently addressed. Using these insights to guide our creative direction and newly defined brand aesthetic, we created a website for MOVMNT Fitness to not only maintain its current client base, but also to grow it. With a strong website presence, MOVMNT Fitness has gained local recognition, partnering with several workout studios and fitness events across Denver.
04
PRINT COLLATERAL
05
SOCIAL MEDIA

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