One19 Cherry Creek

case study

Problem

One19 Cherry Creek is an new development in Cherry Creek North that offers luxurious condos for sale with more amenities than other/newer buildings in the area, but at an affordable price for the neighborhood. The challenge was to position this community as one that values the all comforts of home while having quick and easy access to the bustle of Cherry Creek.

Solution

Create a high-end lock and leave lifestyle community at a more affordable price point in the desirable Cherry Creek neighborhood. At One19 Cherry Creek, you have a brand new building with the highest quality finishes, amazing community amenities, and a small personalized community atmosphere with a convenient location and easy access to all the dining, shopping, and entertainment that the Cherry Creek neighborhood has to offer.

BRAND IDENTITY
WEB DESIGN + DEVELOPMENT
WAYFINDING SIGNAGE
PRINT COLLATERAL
SOCIAL MEDIA
BRAND STRATEGY

PARTNERS

BRAND STRATEGIST | Margarita Finley
WEB DEVELOPER | Tiffany Anderson
SIGNAGE | AdLight

01

BRAND STRATEGY

Taking into account the market trends at the time, with housing prices in Denver making it a great time to sell a home and downsize, to the increased popularity of mixed use communities. One19 Cherry Creek stands out from the competition by providing a unique community where you can get brand new finishes, the best amenities, and the Cherry Creek lifestyle, while still maintaining a quiet neighborhood feel and a place where you can really get to know your neighbors.

The strategy and messaging for the brand is centered on the quality and elegance you expect in Cherry Creek, but with a focus on the comfort, community, and connection that is hard to find anywhere else.

Life feels good here.

02

Brand Identity

The design direction took on a nature of spirited poise, lively and animated with a self-assured graceful elegance. The script font creates a sense of personalization just as a signature or handwriting would. While the stamp with Cherry Creek written in it provides validation that this building is indeed part of the neighborhood, but in a lighthearted and playful way that can be carried across digital and print elements.

03

Website Design + Development

For those who can’t visit the sales center at One19, the website reflects the high-end yet approachable experience to live in this personalized community. It speaks largely to the quality finishes, the residence and community amenities.

04

Print Collateral

05

Digital Marketing

06

Social Media

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One19 Cherry Creek

case study

Problem

Solution

BRAND IDENTITY

WEB DESIGN + DEVELOPMENT

WAYFINDING SIGNAGE

PRINT COLLATERAL

SOCIAL MEDIA

BRAND STRATEGY

PARTNERS