Highland Development Co. is a leading developer of neighborhoods that foster shared experiences and authentic connections. Their vision, culture, and business practices set them apart as disruptors in an overcrowded industry. We came in to elevate their web presence and properly showcase what they bring to the table. To do so, we created a mood board first to establish the bold direction the website would take on. Using a dark, sleek layout that allows for an almost futuristic look and feel and captures the essence of the company’s forward thinking ideology, paired with the right photography was very important to showcase their portfolio and create an urban look. Focusing on a younger demographic with cityscape backgrounds and unconventional shots at interesting angles provide artistic undertones that are eye-catching to the user.