Our friends at Pilates Evolution have been in business for over 10 years and were in need of a brand facelift, so we recreated the logo to match the unique personality of this Denver establishment. Bright colors paired with bold photography (Michael Malvitz) and messaging were used to rejuvenate this brand to launch their new Pilates EVOLution logo, calling attention to the first 4 letters of EVOLution spelling “LOVE” backwards.