Simplified Superfoods is a health and food brand based out of Chicago and is the brainchild of Jamie Snydel. With her business growing fast, Jamie came to us to help bring her brand to the next level, one that reflects the quality of the product as well as the character of the creator. As we built this brand, we went for a look that is “simple but smart” to emphasize the idea that you don't need a slew of ingredients to have an effective product. By combining modern and serif fonts with a cool color palette the brand took on a clean and elegant look with a subtle scientific touch. Once the brand was established, we created the labels and packaging using a simple layout puzzling all the pieces together to make the whole design, this clean layout allows for the witty messaging to shine and the simple list of ingredients speak for itself. Since the business is primarily online, we helped translate the newly created brand into the Shopify website for ease of client hand-off, as well as design marketing materials and art direct her photoshoot with Kev MK Photography.