Simplified Superfoods

Simplified Superfoods is a health and food brand based out of Chicago and is the brainchild of Jamie Snydel. With her business growing fast, Jamie came to us to help bring her brand to the next level, one that reflects the quality of the product as well as the character of the creator. As we built this brand, we went for a look that is “simple but smart” to emphasize the idea that you don’t need a slew of ingredients to have an effective product. By combining modern and serif fonts with a cool color palette the brand took on a clean and elegant look with a subtle scientific touch.