Sohee Jun is a leadership and coaching expert that came to us with an already established brand and website in need of a revamp that reflects the lively and professional spirit that is Sohee. As a business whose primary audience is corporate stakeholders and mid level managers, working relationships with people is key, so it’s important that the brand encapsulates her individuality and credibility. The brand direction became defined by balancing the right amount of vibrancy to showcase her personality with a clean sophistication that reflects her professionalism and credibility. A clean sans serif with a fun slab serif paired with bold pops of teal highlight her feminine energy while showing off her flare of personality. And with the use of bright photography and a fresh aesthetic, this brand conveys a welcoming feel while the website showcases the array of services she provides to her clients.