Imagine your website is like your elderly relative whom you haven’t called in awhile. You care about your website deeply, but may have forgotten to check in and see how it’s been doing recently. While this post may serve as a good reminder to pick up the phone and call your Grandma Irene or your Great Aunt Edna, that’s not our only intent; your website needs you in order to function correctly, and we’re here to call attention to that.
In the infinitely vast world of the internet, your website is the face of your business.
You probably spent a considerable amount of time and resources in order to create it, perfect it, and prepare it for its big cyberspace debut.
At first, it was pure bliss. You finally had an online presence and a link to share on your business cards, brochures, and social media. You were proud of what you had created, and loved sharing it with the world. You thought to yourself, “That’s it! I’m done! I never have to touch this again.”
…And that’s where you were wrong.
We are here to point out a few tips and tricks that will keep your website running like a well-oiled machine. It desperately misses you, and the pain of neglect is almost too much to bear. Please don’t worry, though. It’s never too late to revisit it, and give it a little TLC. It will forgive you, we promise – websites are resilient creatures!
Before we discuss everything that your website is and could ever hope to be, let’s first talk about what it isn’t.
What a Website Is Not
Your website is not a fine wine or cheese.
It is also not your favorite pair of blue jeans.
Lastly, your website is not George Clooney, Jennifer Aniston, or Daniel Craig.
What do these things have in common? You guessed it, they all get better with age (seriously, Jennifer, how do you do it?!). Unfortunately, that’s not how the digital world works. When left unattended, a website will only become more stale and less relatable to its viewers.
Allow us to get reaaaaaaaalllly nerdy for a second, and use the following analogy: Newton’s First Law. The law states that an object set in motion stays in motion unless acted upon by an outside force. Oddly enough, this rule applies to websites, too! If you set your website into motion, but let it operate on its own indefinitely, nothing will change. Its design will not become more modern, and its content will not become more relevant. This can lead to problems such as fewer views, declining popularity in search results (SEO), and ultimately, lost business.
You have to be the outside force that tends to it regularly and maintains its role as an effective asset to your company.
Now, we can probably guess what you’re thinking… “How on earth am I supposed to update my website by myself? I need someone else to do that!” And you might be right. Depending which platform you initially used to set up the site, it might be impossible for you to make regular changes yourself (short of taking up a night class to learn coding…who has time for that?). We have the perfect solution, and we would love to tell you all about it!
When it comes to picking a robust, user-friendly Content Management System (CMS), WordPress is our weapon of choice.
You may be thinking, “But wait…isn’t WordPress just for blogs? I don’t need a blog!” If that’s the case, no worries…we’ve heard it before! This is one of the biggest misconceptions about the platform. It can definitely be used for blogging, and it originally was created as a blogging tool. Nonetheless, it’s grown to be so much more than that over the years. It is now a great CMS that can be tailored to fit the needs of any site through the use of the thousands (yes, literally THOUSANDS) of plugins that are available online.
WordPress is also a great resource when it comes to SEO. This simply means that you can make tweaks to your site that make it easier for search engines, such as Google, to find you (and who wouldn’t want that?). Even the platform’s most basic SEO features are streamlined, and will help you gain visibility online. If you want even more options, you can install a plugin that will give you access to even more in-depth SEO customization. Want to learn more about SEO and how it all works? Funny you ask—our last blog post has a section which addresses this topic, so you should check it out!
We know, we know… we’ve been jabbering on about WordPress for awhile now. How much do we actually implement it in our web design projects? The answer is:
As often as possible! (We are shouting that, by the way…in case you couldn’t tell).
Seriously, we use WordPress whenever we can! That’s how much we love it.
When we create websites for our clients, we take the time to learn as much as we possibly can about their users/customers. We then come up with a strategy based on web and market trends, and create a fluid user experience that caters to their users’ needs in order to bring in leads, sell products, or promote a service. This tried-and-true process allows the finished site to be an effective resource for the client right off the bat.
After we’ve gotten a site up and running, we make sure it is easy for the client to make any simple edits on their end. In the past (pre-Wordpress time period), we have found that it can sometimes be difficult when the client does not have the ability to make certain content changes on their own. We believe it’s easier for both us and our clients when that straightforward About Us section edit or Photo Gallery update can be done on their end. All in all, it also ends up being more cost effective for the client as well. We value our clients’ time, and want to streamline the web design & development process to the best of our ability. We truly believe that WordPress provides the ease and flexibility needed to accomplish this.
To conclude, if you haven’t checked in on your website in awhile to see how it’s doing, you totally should. How does it compare to other sites in your industry? Does it stand out? Does it contain up-to-date information? If it doesn’t, it’s not too late. The web world doesn’t have to be big and scary; there are great resources out there to help you create the perfect website for your business. If you’re looking for an easier way to edit your content and are interested in switching to WordPress, we can help! (Or if you don’t have a website at all and are looking to create one, we can help with that, too.) Keeping your website up to date doesn’t have to bore you to tears or make you want to rip your hair out; we want you and your website to be the best of friends.
That being said, we’d love to help give you a head start on revisiting your website’s layout & design. We will be offering special discounted pricing of 50% off site audits for the first five individuals who contact us and request one. This offer includes a thorough website audit, along with suggestions on improvements to the UX/UI and how to implement them.
So, go ahead. Pick up the phone, and call that website of yours. It’s waiting.