The Lowry neighborhood offers a unique mixture of urban landscape and strong ties to military history with the Lowry Air Force Base and the new sustainable mixed-use community that makes up this neighborhood. The challenge here was to create a brand experience that reflects the elevated product but at lower rents compared to the high priced options in Cherry Creek and Downtown
Following Trio Design’s vision centered around wellness, we came in early to establish a brand look and feel that reflects this idea of Broadstone Lowry being a center for well-being and not your average apartment community.
We focused on the active and healthy lifestyle, while playing off the theme of a health resort centrality located in Lowry’s vibrant, diverse neighborhood.
BRAND STRATEGY + NAMING
WEB DESIGN + DEVELOPMENT
BRAND STRATEGIST | Mindy Viering
WEB DEVELOPER | Tiffany Anderson
SIGNAGE | AdLight
The strategy for this unique community was to position it around the idea of wellness, creating a brand voice that gives an introspective, elegant, and optimistic tone. While highlighting the luxurious amenities that make Broadstone Lowry stand out from the competition.
Based on the market research in the area, single professionals, young families and empty-nesters who want an active, healthy lifestyle are the target demo so
The design direction took on a nature of spirited poise, lively and animated with a self-assured graceful elegance. The script font creates a sense of personalization just as a signature or handwriting would. While the stamp with Cherry Creek written in it provides validation that this building is indeed part of the neighborhood, but in a lighthearted and playful way that can be carried across digital and print elements.
Website Design + Development
Broadstone Lowry’s website utilizes the open space and geometric shapes as a way to convey the awe-inspiring interiors and amenity spaces. Light imagery and a soft color palette help translate the meditative feeling of the wellness focused lifestyle.
Clean, thin lines that contrast against the stark white interiors will set a modern and minimalistic tone. Pinset lettering, white-on-white wall directionals and hanging floor plans will give the community a sophisticated feel, while hints of champagne gold accent the meticulously designed custom furnishings.
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