Alta Sloans Lake

Alta Sloan’s Lake offers a home that softens the line between the curated experience of a luxury hotel, and the comfortable escape of your own personal retreat. 

Taking on a sleek and simplistic approach to the eclectic energy of the Sloan’s Lake community, the Alta Sloan’s Lake logo brings a modern touch and intentional design to this vibrant property. With a custom icon that’s made of the letters in “Alta”, the visual identity of the property becomes strong and recognizable. The use of lines and shapes creates a dynamic interaction between design elements and can be translated across all brand touch points to establish a distinctive presence. This logo plays off one main brand color and two secondary colors, allowing the main color to further distinguish the overall brand aesthetic. The signage also takes on this sleek direction and helps tie in the brand and interiors with the exteriors.