Bode & Well

Beautifully designed and healthier elements for the home — created and curated by Angela Harris to be enjoyed for generations to come.

Confident and stylized, this logo concept speaks to the vivid personality and whole-hearted aspect of the brand. It gives itself completely and is, in turn, unforgettable. There is a playful juxtaposition with the bold typeface and lower-case letters that lends a subtle homage to the brand philosophy. Managing to be simultaneously bold and understated. It says: “Trust me, I know what I am about.” This option aims to convey a sense of spirit — the soul and ethos — that is a keystone element of Bode + Well.