Contemporary. Approachable. Clean

Rootdown is an extremely professional establishment driven by a passionate and well-rounded team that produces only the highest quality cannabis. The brand identity needed to speak to both the sophisticated yet friendly environment that Rootdown creates for its clientele as well as the quality of the products offered. By incorporating clean lines and a modern sans-serif font while bringing attention to the natural essence of the name, we created a logo in line with the business’s needs and something the “everyday Mississippian” can relate to.